Α charity campaign that shared smiles with children this Christmas!

Wattcrop in collaboration with True Story Radio and Pougaridis Media shared smiles with children this year.

Firmly believing that every child has the right to play and understanding the difficult times we live in, the company organized the Christmas charity campaign “Toybank“, a toy collection campaign. This campaign aimed to ensure that no child was left without a gift this Christmas.

This campaign had a big impact on institutions, organizations, and structures that either host or support children of all ages.

From infant, children’s, and teenage toys and items, everything was embraced by a child. Because for many children and young people, the gift they received from this campaign was the only gift they received at Christmas.

Of course, beyond the joy the children received, the idea of a circular economy was also promoted, giving life to each toy that started a new journey in different hands.